Our Story

B2prity inspires people to celebrate the moment. Everything we do is designed to help you feel great in the moments that matter most. We believe that sharing our experiences makes them more meaningful and way more fun. And we can look great doing it.

B2prity was founded in 2016 by a team that celebrates the beach lifestyle; a faithful few who dared to believe that beautifully designed swimwear didn’t have to cost a fortune. What started with a few simple bathing suits evolved into a brand loved by people in more than 100 countries across the globe.

We are inspired by the places our customers take us. Whether it’s sunbathing on the sandy beaches of St. Tropez, sightseeing on the colorful streets of Sao Paulo, lounging at an exclusive rooftop party in Los Angeles, or catching a wave off the shores of Surfrider Beach in Malibu; Cupshe has traveled the world through the eyes and the experiences of our customers.

And it’s the millions of passionate B2prity customers around the world who bring the magic to life. They inspire us every day as they live their life to the fullest and this fires us up to keep creating the most awesome, innovative apparel possible.