About B2prity

B2prity inspires people to celebrate the moment. Everything we do is designed to help you feel great in the moments that matter most. We believe that sharing our experiences makes them more meaningful and way more fun. And we can look great doing it.


B2prity was founded in 2014 by a team that celebrates the beach lifestyle; a faithful few who dared to believe that beautifully designed swimwear didn’t have to cost a fortune. What started with a few simple bathing suits evolved into a brand loved by people in more than 100 countries across the globe.


And it’s the millions of passionate B2prity customers around the world who bring the magic to life. They inspire us every day as they live their life to the fullest and this fires us up to keep creating the most awesome, innovative apparel possible.